About an hour ago, the dude in my life left on recon to Malibu. His mission: Try to drive into the seaside canyon where we’ve lived for three years to see whether our neighborhood is still a neighborhood. Like many others in town, we bailed Friday morning when flames from the Woolsey Fire began to peek over the ridge from Mulholland Highway. And like many others, we’ve been waiting to see what’s left of our home and community.
The waiting sucks. It’s been a nasty cocktail of regret (why didn’t I grab a bra?), worry, resignation, and dumb hope. But past donating to the LAFD Foundation, it feels like all we can do is wait until those damned Santa Ana winds die down, the fire is contained, and roads officially open again. Today, beauty brands are showing us otherwise. While the fires still burn, three makeup and skin care makers have sprung into action, offering to donate the proceeds of their sales to aid California wildfire relief.
It feels good to see the beauty community rally when it matters most. It feels good to be given something proactive to do. And it feels vital to direct attention away from the headlines that focus on the rescued Ferraris and the hiring of private firefighters. The reality is, there are loads of average, working-class folks who live in the cities where the Woodley and Hill fires have hit. What’s more, these headline-grabbing blazes dwarf in comparison to the Camp Fire in Butte County — now the deadliest and most destructive wildfire in California History, according to The New York Times. In short, there are a lot of people who are going to need a lot of help. So shop the brands ahead, spread the word, or contribute in another way: it’s the least and most we can do.
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