The Under-$13 Drugstore Hair Launches You Need In 2019

After all the holiday shopping is over and the end-of the-year sales expire, we’ll be left with a whole lot of deluxe-sized lipsticks and travel-friendly gift sets — which, while a fun diversion from our usual beauty routines, will only last so long. That’s why, in the name of preparedness, we’re planning our 2019 shopping lists right now… and, in the name of saving money, we’re highlighting the best straight-from-the-drugstore buys.

Now that we’ve mapped out the budget-friendly makeup we’re planning on buying in January, it’s time to start thinking about hair. After all those 2018 colors and cuts, it’s time to revive the damage the trends left behind, with affordable, can’t-believe-it’s-so-cheap masks, shampoos, and styling creams that are bound to change our lives forever (or at least our split ends). Ahead, the best drugstore hair buys to kick off the new year…

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.


Celebrities make temporary hair-color swaps work with pricey custom wigs, but us regular people need something a bit cheaper — like L’Oréal’s new wash-out hair color. Featuring an array of shades, including purple, blue, pink, and red, this low-commitment hair dye is the the easiest way to try a new trend at home in a pinch. And if you hate it, relish in the fact that the color will only last until your next wash.

L’Oréal Colorista Hair Makeup 1-Day Hair Color, $6.99, available at Ulta Beauty


We dare you to take this quick-drying dry shampoo foam to your next hot-yoga class. Your hair will be revived, shiny, and sweat-free in seconds.

OGX Green Tea Fitness Dry Shampoo Foam, $8.99, available at Ulta Beauty


Calling all bleached, over-processed, heat-damaged heads of hair: This protein-building deep treatment will be your new shower staple.

L’Oreal Paris Elvive Total Repair 5 Rapid Reviver Deep Conditioner, $4.99, available at Target


Practically made for post-gym drinks, this air-dry cream makes maintaining a social life on a weeknight so much easier.

OGX Green Tea Fitness Air Dry Cream, $8.99, available at Ulta Beauty


This scalp treatment works harder to detox your hair than a $20 cold-pressed juice. Eucalyptus protects, mint wards off bacteria, and salicylic acid buffs away dead skin and dandruff build-up, leaving you fresh and flake-free by the time you step out of the shower.

Head & Shoulders Scalp Detoxifying Pre-Wash Mask, $1.99, available at mass retailers in January 2019.


Save your bundle of avocados for toast and use this nourishing shampoo on your dehydrated ends instead.

Hair Food Sulfate Free Smooth Collection with Avocado & Argan Oil, $7.99, available at mass retailers in January 2019.


Fix dull, lifeless red hair with this color-reviving, shine-enhancing conditioner. Bonus: It’s under $6.

L’Oreal Paris Elvive Color Vibrancy Rapid Repair Deep Conditioner, $4.99, available at Target


A foolproof hair mask that keeps your (very expensive) blonde highlights from fading, your ends from splitting, and roots from breaking thanks to a protein-rebuilding complex. In other words, a $10 Olaplex stand-in? Sold.

John Frieda Sheer Blonde Go Blonder Lemon Miracle Masque, $9.49, available at mass retailers in January 2019.


Dove’s scalp-friendly formulas are not new, but this coconut version is. The latest iteration hydrates, fights dandruff, and leaves your hair smelling like a piña colada for days (in a good way).

Dove DermaCare Scalp Coconut & Hydration Shampoo & Conditioner, $4.99 each, available at mass retailers in January 2019.


Nearly 98% of this formula is pure coconut oil, which means your limp curls are about to be very happy.

Garnier Style Curl Treat Butter Hydrating Leave-in Styler, $6.99, available at Target


We don’t just love this conditioner because it smells like a fresh-cut bouquet of flowers — we love it because it’s sulfate-, paraben-, and gluten-free.

Herbal Essences Birch Bark Extract Sulfate Free Conditioner, $5.99, available at mass retailers in January 2019.


Garnier’s been keeping our blowouts sleek since middle school — so why stop drinking the Kool-Aid now? This in-shower shot works argan oil right into your dry, frizzy roots, and promises to cut your styling time in half.

Garnier Sleek Shot In-Shower Styler, $4.99, available at Target


A heavy-duty strengthening shot for hair that’s seen better days — and one that won’t weigh it down, no less.

Pantene Pro-V Intense Rescue Shots Hair Ampoules for Repair , $5.99, available at CVS


Never neglect your hair on vacation again thanks to these two-use hair masks packed with different oils to target your biggest woes, from frizz to dull texture.

John Frieda Wonder Drops Hair Masks, $3.49, available at Walmart in January 2019.


When your ends feel like they’re about to snap in two, massage a few drops of this conditioning water from root to tip to replenish, hydrate, strengthen, and smooth.

OGX Replenishing + Water Drops 8-in-1 Mist, $8.99, available at Ulta Beauty


Typically, a wet spray on dry hair is the perfect storm for a complete disaster, but this hydrating (or re hydrating) mist is made for dirty second-day hair.

Dove Care Between Washes Rehydrating Mist, $4.99, available at mass retailers in January 2019.


Glassy shine is just a few drops away, thanks to this smoothing hair oil.

Hair Food Sulfate Free Repairing Tea Tree Hair Oil, $12.99, available at mass retailers in January 2019.


Yes, another sulfate-free hair mask — but this time it’s all about tackling fuzz, frizz, and heat-induced damage. Even if you already have a full cabinet of treatments at home, we suggest buying this solely for the juicy scent.

Herbal Essences Argan Oil of Morocco Sulfate Free Hair Mask, $1.99, available in January 2019.


Haven’t you heard? Skipping washes is good for overworked hair. Dakota Johnson’s hairstylist loves this volumizing formula for in-between styles for a reason: Not only does it add lift and faux thickness to roots, but it might just fool everyone into thinking you just left Drybar.

Dove Care Between Washes Volume & Fullness Dry Shampoo, $4.99, available at mass retailers in January 2019.

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