Say Goodbye To Millennial Pink, Because Purple Is Taking Over

If you, like us, have a color-coded closet, purple likely doesn’t have its own dedicated section. Sure, you’ve got a healthy chunk of white pieces, a good portion of black ones, and maybe a mix of light pinks, beiges, perhaps hint of red or a green. But it’s time to make room for a new hue. Because the rumors are coming true: Ultra Violet is in your future.

When Pantone first named Ultra Violet the color of 2018, we clutched onto millennial pink and greenery green like our lives depended on it — purple just wasn’t a color we could see ourselves wearing regularly. But the runways at New York Fashion Week are proving we can’t escape the trend. From light pastels to deep plums, mauves, and magenta variations, brands like Creatures of Comfort and Brandon Maxwell all embraced the color that’s making its presence known.

Click on for the proof via our favorite purple runway looks, and get ready to embrace purple in the coming months. Because if fashion week is any indication, it simply can’t be avoided.

Mixing purples and mixing prints.

Collina Strada

Wear your purple with bold, unexpected pairings.

Creatures of Comfort

Take it into evening with a flowing maxi-dress.

Adam Selman

Purple plaid? Sign us up.


Ease into it with a purple carry-all.

Victoria Beckham

Short and sweet.

Cushnie et Ochs

The more textures, the better.

Bottega Veneta

Get zipped in to this unavoidable trend.


Monochrome never looked so good

See? You can even wear it head to toe.

Brandon Maxwell

Patent isn’t going anywhere, either.

Sies Marjan

Purple works for your girlier side, too.

Mansur Gavriel

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