The fashion industry loves trends. The latest? Going fur-free. Big fashion houses like Chanel, Burberry, Versace and Gucci have already pledged to stop using fur and now we can add one more to the list: Prada. And that includes all the brands under the Prada umbrella so Miu Miu, Church’s and Car Shoe will also join the movement.
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As part of the #PradaGroup, #Prada has announced, in collaboration with the #FurFreeAlliance, that it will no longer use animal fur in its designs or new products, starting with #PradaSS20 Women’s collections. #PradaGroupFurFree #FurFreeRetailer #FutureofFashion #FurFree @lav_italia @humanesociety @FurFreeRetailer
A post shared by Prada (@prada) on May 22, 2019 at 6:01am PDT
The luxury house was using fox, mink and rabbit fur in its designs. Miuccia Prada said in a statement, “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
Image: Courtesy of Prada
Prada plans to start the ban with its Spring 2020 women’s collection. We’ll just have to wait and see which brands follow suit.