Lady Gaga Is Bringing Pink Eyeshadow Back In A Big Way

When it comes to eyeshadow and eye makeup, celebrities are getting real comfortable with the unexpected. Over the past year alone, we’ve seen unlikely shades like yellow, green, blue, and even red pop up on red carpets with the nonchalance of just another been-there-done-that smokey eye. Now, it seems that pink is making a major comeback. One quick glance at Lady Gaga ‘s glam meets dreamy makeup look of petal-pink eyeshadow studded with dainty rhinestones is all the proof we need.

As with any bold shade, you might be feeling some trepidation. However, as the celebs ahead have proven, with the right shade and application, pink eyeshadow can be surprisingly versatile, ranging from natural to romantic to modern to simply chic as hell. And speaking of shades, there’s plenty to choose from, including dark magenta, peach, and Pepto-Bismol.

Ahead, we’ve rounded up our favorite pink eyeshadow looks that we can’t wait to put our own spin on this spring.


For an appearance at The Daily Front Row’s Fashion Awards in Los Angeles, Gaga hit the carpet arm-in-arm with her hairstylist (and friend) Frederic Aspiras in one of her dreamiest looks to date: a fuchsia smokey eye accented with press-on gemstones just below her brow bone — plus a coral-orange lip for extra oomph.

Photo: Frazer Harrison/Getty Images.

From graphic eyeliner to sparkly lashes, Lucy Boynton is Hollywood’s newest makeup star to watch. She made it known that she’s not letting go of that title anytime soon, showing up to the Santa Barbara International Film Festival with bright pink eyeshadow blended from her eyelids to her temples, plus red lipstick.

To give credit where it’s due, the look was created by Boynton’s go-to makeup artist Jo Baker, who says she found inspiration from the red of London’s phone booths and the medieval era.

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While Boynton went with bubblegum pink, our patron saint of good brows, Lily Collins, recently showed us that magenta eyeshadow can have a real impact, too. At a press event for her role in the BBC production of Les Misèrables, makeup artist Vincent Oquendo went full glam and swiped on shimmery dark pink eyeshadow around Collins’ eyes, making sure to leave the lightest shade for her inner corners to really make the look pop.

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For the 2019 Screen Actors Guild Awards, Yara Shahidi went with a monochrome makeup look, with sparkly baby pink eyeshadow that perfectly complemented her glossy pink lips and flushed cheeks. To achieve that vibrant pink on the eye, makeup artist Emily Cheng actually started with a lipstick — Bobbi Brown Luxe Matte Lipstick in Rebel Rose — and then brushed on some Bobbi Brown Blush in Pale Pink.

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While highlighting the inner corner of the eye has long been a beloved technique among makeup artists, Kylie Jenner put a 2019 spin on it by smudging hot pink eyeshadow into her inner corners instead.

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Who says you can’t mix two red carpet beauty trends into one? For this cat-eye look on Cardi B, makeup artist Erika La’ Pearl used Cardi’s new lilac rainbow hair as inspiration, choosing a vibrant neon pink shade of shadow that matched her highlights exactly.

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Rihanna, as per usual, was way ahead of this makeup trend. Last year, the singer posted a picture of herself wearing the peachy Saffron shade from Fenty Beauty’s Moroccan Spice Palette all across her lids. Worn with a glossy pink lip, she proved how low-key and cool pink eyeshadow can look.

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But never forget: Pink can easily be super high-impact, as Lucy Hale showed us last year when she rocked intense, glittery fuchsia eyeshadow for an event celebrating her cover of Haute Living. Just like Shahidi, the color was enhanced by the rest of Hale’s makeup, with makeup artist Kelsey Deenihan swiping on some pink lip gloss and bright pink blush.

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