Kardashian West took to Instagram today to announce the “KKW Fragrance x Kylie” collection. In true Kylie form, the bottles are shaped like lips and come in shades you’d also find in her Lip Kit collection: nude, pink, and red.
Kardashian West announced that the perfumes come in three different scents and include notes of red lotus blossoms, liquid amber, and peony. They’re set to launch on kkkwfragrance.com on April 26th, and judging by Kardashian West’s clip on the episode, you’ll definitely see them in selfies everywhere around that time.
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A post shared by Kim Kardashian West (@kimkardashian) on Apr 15, 2019 at 10:51am PDT
This story was originally published April 1, 2019.
Sundays won’t be the same for the next couple of weeks as Keeping Up With The Kardashians is back for its 16th season. And while we shamelessly tune in, waiting for the Jordyn-Tristan scandal to go down on TV, the season premiere gave us an unexpected look into an upcoming beauty collaboration between the family’s biggest beauty moguls.
During the episode, Kylie Jenner arrives at sister Kim Kardashian West’s house for a business meeting about a new perfume that will supposedly be released under the KKW Fragrance line.
The sisters get right to it and choose their favorite scent from perfume test strips and sampler bottles with the label Givaudan — a flavor and fragrance manufacturer. While Jenner had her favorite picked out, KKW hands her sister another pick saying, “I feel like it has potential.” After taking a whiff, Kylie seems sold on that option.
And while we might not have any clues to what that winning scent is, we did get a clear look at the packaging during the scene. The perfume’s bottle is shaped like lips, a nod to the kits that started Kylie’s billion-dollar business. Kim showed her youngest sibling the two different sizes for the bottle and explained why it’d make more sense to go with the smaller size — it’s be better for selfies, of course.
This isn’t the first we’ve heard of this collaboration. Last October, KKW confirmed the product launch during an interview with Ashley Graham for her podcast Pretty Big Deal. “I’m so excited. I have a fragrance coming out early next year with Kylie,” she revealed. “Kylie only wears my fragrances. She’s always loved them and has always collected them in her room since she was little and when I started. She’s my biggest supporter on that, so I’m excited for that collab.”
Well, if early 2019 is still the plan, the collaboration could be coming any day now. And if we look to the sell-out status of their previous makeup collabs and Kim’s fragrance launches, this perfume will surely sell out fast, and according to their marketing plans, make for great Instagram shots, too.
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