Gazette: A New French Boutique in San Francisco Featuring Ethical French Brands



334 Gough Street
San Francisco, CA 94102

Just opened recently is a new boutique Gazette in the lovey Hayes Valley shopping district. It's like taking a shopping trip to France. Owner Charlotte Boedec is a French native from Paris and her new boutique Gazette features brands that originate from France. But it doesn't just stop there. These brands are ethically conscious and may use sustainable materials or ethical production methods. Every brand in the store has their own small area and there is a framed bio speaking to their background and what they do. Boedec's boutique features quality products something that I know the French value a lot. Personally, it's great to see a shop like this in San Francisco.


Boedec herself is the founder and leather designerof SOFRANCISCO, a brand that features handbags, clutches, bracelets, belts and phone cases made from handcrafted Italian leather.


Right when you enter the store, you are greeted by a display of C. Lavie skincare — natural beauty from Paris created by Sylvia Cazaenvave-Lavie, a former chemical engineer with sensitive skin. You can find out on the C. Lavie site how they go from plant to bottle with a full ecological process with no toxic releases in the environment. All products contain a high percentage of organic grown plants. I have been using the serum, eye cream and day cream since Tuesday and will do a full review soon. Boedec mentioned to me that it was recommended by C. Lavie to only wash your face at night with micellar water and not apply any creams at all at night because your skin will repair at night. I still need to do more research on this but I have been keeping it minimal at night only using my natural products and spraying on rosewater and using my face oil at night while keeping to the C. Lavie regimen in the day (with SPF 50 sunscreen over it).


One of the most popular pieces in the boutique are the classic French mariner striped shirts from Armor Lux. You can really feel the quality of the fabric and these "bateau" tops will surely last a long time. I'm obsessed!


Kids clothing by Le Petits Carreaux is wonderfully displayed near the front of the shop. You guys know how much I love this brand! Chloe sported it a lot when she was younger. (See previous Coquette Maman post .)


Noliju is a super stylish activewear brand.


Naturellement Petits is a clothing line for tweens and teens.


Wooden laser etched jewelry and home decor accessories by Reine Mere.


Lulu waiting patiently while I'm taking photos inside Gazette.


Owner of Gazette, Charlotte Boedec.

Please take a visit to Gazette at 334 Gough Street the next time you are in Hayes Valley and stop by to say hi to Charlotte!