8 Shampoos That’ll Keep Your Hair Color Looking Fresh & Bright All Season

There isn’t a one-size-fits-all technique when it comes to washing color-treated hair. However, there are products that should get first dibs while upkeeping your strands between salon appointments, because the right ones make all the difference when it comes to fighting fading, maintaining softness, and general health.

Experts agree that anyone with color-treated hair should avoid harsh clarifying shampoo s, since many of them can cause color to prematurely fade, as well as sulfates, which can make color fade faster. Instead, the key is using cleansing products that are equally moisturizing and gentle. And since colored hair is likely to dry out faster, hydration is essential.

To prevent washing all your color away, we asked three expert colorists so share the shampoos they swear by for healthy, vibrant hair. Scroll ahead for more.

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If you’re trying to preserve your hair color — step away from the sulfates. Sulfates are detergents that cause shampoos to lather and tend to be more drying to the hair. “It may cause color to fade faster,” Barri Gibson, stylist and owner of Red. by Rubyredroots, tells Refinery29. This formula from Kerastase is sulfate-free and adds shine to dull, dry hair.

Kerastase Hair Discipline Bain Fluidealiste Shampoo, $33, available at Kerastase Hair


Matrix celebrity colorist George Papanikolas advises blondes and brunettes to stick with blue-base shampoos. “They will counteract oxidation and keep the hair from getting brassy,” he says. Matrix Total Results Brass Off shampoo is ideal for these shades because it neutralizes brassy tones and refreshes them with cooler balanced pigments.

Matrix Total Results Brass Off Shampoo, $25, available at Ulta Beauty


Cleansing milks and color-treated hair work well like magic according to Sally Hershberger Salon top colorist Aura Friedma n. This cleansing conditioner from Shu Uemura hydrates your hair while removing product buildup. It’s the ideal product to add to your routine if you’re looking to skip frequent shampoos.

Shu Uemura Shu Uermura Absolue Cleansing Milk Conditioner, $58, available at Shu Uemura


“Co-washes are great for color-treated hair since they are super gentle,” says Papanikolas. “They gently break down the dirt without stripping out the natural oils or color.” Briogeo’s Avocado + Quinoa Co-wash is laced with nourishing ingredients such as shea butter, avocado oil, and quinoa extracts to hydrate natural and dry hair.

Briogeo Briogeo Avocado + Quinoa Co–Wash, $32, available at Sephora


“Some of my clients tend to use protein-based shampoos and conditioners on their color-treated hair. It’s not necessarily a bad thing, but protein should be followed up with moisture,” says Gibson. Why? “Protein or strengthening shampoos can make hair feel brittle over time if used incorrectly.” To avoid that feeling, use a moisture-rich shampoo like this one from Joico.

Joico Moisture Recovery Shampoo, $14.99, available at Ulta Beauty


“A redhead’s biggest enemy is hot water and fading,” says Papanikolas. “So they need a super gentle shampoo to preserve the delicate color molecules in their hair.” Matrix Biolage Colorlast Shampoo has a low pH, so it will gently cleanse and preserve the vibrancy of your hair without making it look brassy.

Matrix Biolage Colorlast Shampoo, $27, available at Ulta Beauty


When you need to quickly revive your hairstyle, a dry shampoo that won’t compromise your color is essential. Nexxus Volume Refreshing Mist Dry Shampoo is lightweight, sulfate-free, and will even add fullness to limp strands.

Nexxus Nexxus Volume Refreshing Mist Dry Shampoo, $11.99, available at Target.com


Color Wow’s latest shampoo will give your hair that squeaky clean feeling without compromising the vibrancy of your color. It has hydrolyzed keratin and silk to strengthen and soften your hair while you cleanse.

Color Wow Color Security Shampoo, $23, available at Color Wow

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