Not everyone is a minimalist. Not everyone is French. In fact, I am neither of those things. Sure, I wouldn’t mind three hour lunch breaks while wearing nothing on my face but the glowy residue of micellar water and a smudgy red lipstick I randomly found City Pharma, but I don’t have the pleasure of doing that, so I relate more to an Italian approach to beauty.
France may only be 882 miles from Italy, but a lot changes once you cross its border. Butter is swapped out for olive oil. Your afternoon café au lait is traded in for a sunset aperitivo. And the effortless nature of an everyday routine is replaced with a careful, purposeful one. Ask many Italian woman and they’ll tell you that they don’t miss a weekly blowout appointment to air-dry as an alternative. Italians take care with care — and that means ditching heavier foundation for a rich moisturizer, never letting your hair go one day too long with dry-shampooed roots, and using a luxe mask every chance you get.
Ready to embrace the perfectly indulgent lifestyle of the Italians? Start with these bestselling beauty products from the under-the-radar Italian brands you can find right here in the U.S. The best, ahead.
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