6 Under-The-Radar Italian Beauty Products For The Non-Francophiles Among Us

Not everyone is a minimalist. Not everyone is French. In fact, I am neither of those things. Sure, I wouldn’t mind three hour lunch breaks while wearing nothing on my face but the glowy residue of micellar water and a smudgy red lipstick I randomly found City Pharma, but I don’t have the pleasure of doing that, so I relate more to an Italian approach to beauty.

France may only be 882 miles from Italy, but a lot changes once you cross its border. Butter is swapped out for olive oil. Your afternoon café au lait is traded in for a sunset aperitivo. And the effortless nature of an everyday routine is replaced with a careful, purposeful one. Ask many Italian woman and they’ll tell you that they don’t miss a weekly blowout appointment to air-dry as an alternative. Italians take care with care — and that means ditching heavier foundation for a rich moisturizer, never letting your hair go one day too long with dry-shampooed roots, and using a luxe mask every chance you get.

Ready to embrace the perfectly indulgent lifestyle of the Italians? Start with these bestselling beauty products from the under-the-radar Italian brands you can find right here in the U.S. The best, ahead.

There is a lot of product out there — some would say too much. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.


This truffle-infused eye cream from Skin & Co is said to fight free radical damage and help prevent UV damage, but the really beauty lies in its ability to quickly depuff the undereye area.

Skin & Co Roma Truffle Therapy Eye Concentrate , $66, available at DermStore


Baths are the perfect way to practice self-care, so elevate your next soak from a pre-war studio apartment to a little bit more like a Roman hammam with this sweet-scented honey body wash.

Perlier Honey Bath & Shower Cream, $150, available at Perlier


It’s no coincidence that Borghese prides itself on being one beauty brand encouraging you to splurge every second you get — whether it’s on another glass of wine or a $50 face mask. The name stems from Princess Marcella Borghese, an Italian royal from the’30 who became known for her extensive beauty routine. Eventually, she founded her own cosmetics brand — this one! — which she happened to create thanks to a close personal relationship with Charles Revson, the founder of Revlon.

Borghese is known for several of its products, but it’s the bestselling line of Fango masks we love most. This one uses sweet almond and avocado oils to soften the skin while its bentonite clay purifies and unclogs pores.

Borghese Advanced Fango Active Purifying Mud Mask, $48, available at Borghese


Before Italian women get their hair professionally dried and styled, you can bet many of them are using Davines — specifically this hydrating serum for curly hair. Even if you don’t have natural coils, this stuff is deeply moisturizing, lightweight, and fights frizz better than most serums out there. Don’t believe it? Just try to find it in stock on the brand’s site on any given day, because more often than not, it’s sold out.

Davines This Is A Curl Building Serum, $27, available at Birchbox


There’s nothing all that interesting about setting powder, but this lightweight and oil-fighting formula is one worth your consideration. The only thing better than the actual invisible dust is the sponge attached to the bottom of the cap, which makes the whole experience a little tidier.

Kiko Milano Invisible Touch Face Fixing Powder, $18, available at Kiko Milano


Leave it to the Italians to create a volumizing, jet-black mascara that treats, conditions, and strengthens lashes the more you use it.

Collistar Mascara Volume Unico Black , $34.94, available at Feel Unique

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