Ask for buttery, cream soda, ’90s-inspired blonde locks, and Cohen will know exactly what you mean. And she knows that even if you’re not a natural blonde, you certainly should look like one (if that’s your thing). “I use a lot of my inspiration for achieving the perfect shade of blonde from the what the sun naturally does to your hair color,” Cohen tells us. “Being a southern Californian native, I love giving my clients an endless summer blonde; bright, beautiful, and beachy.” Even better, she tailors her technique (balayage, foil, or both) to fit whatever you need for results you’ll actually love.
Sharon Dorram Color at Sally Hershberger Salon, 17 East 71st Street (between 5th and Madison); 212-535-3519.
Singles Process: starts at $150; Highlights: $250.
Lena Ott built her cult following by doing balayage and rainbow colors, but it’s her way with bleach that sent her career skyrocketing. In 2010, Alexander Wang asked her to bleach his eyebrows, which was followed by a mammoth hair test for his fall collection. Fast-forward a couple of years, and she’s the go-to girl for Doutzen Kroes, Scarlett Johansson, and Dree Hemingway — an impossibly cool triumvirate that we’re dubbing the Super Flaxens.
Suite Caroline, 65 Greene Street (between Spring and Broome streets), 2nd Floor; 212-431-4400.
Single Process: $200; Highlights: From $250; Single Process and Highlights: From $700.
“I love doing blonde hair because it has magical powers that can change lives. It can be glamorous, intimidating, iconic, or even a little cheap and edgy,” says Victoria Hunter, mega-colorist, model-magnet, and iconic photographer-collaborator (think David LaChapelle, Mert and Marcus, Ellen von Unwerth, and Inez and Vinoodh). Not only is Hunter the go-to colorist for famed hairstylist Guido Palau, she’s also the lady behind the wigs at a few of Marc Jacobs’ past runway shows. Her signature hair-painting method, developed with the salon’s co-owner Larry Raspanti, creates a modern and natural effect that’s addictive, but doesn’t require high-maintenance upkeep.
Whittemore House, 45 Grove Street (between Bleecker and Bedford streets); 646-760-3809.
Single Process: From $150; Full Highlights: From $400.
For an all-over, soft blonde that’s multidimensional and not brassy, the resident color whiz at Soon Beauty Lab’s Carroll Gardens location always delivers. Luiza is a huge fan of Olaplex, which she says helps achieve a believable, pale baby-blonde on all hair types. “I think everyone should be blonde at least once in their life,” she says. And, who are we to argue?
Soon Beauty Lab, 290 Smith Street (between Sackett and Union streets), Brooklyn; 718-624-2424.
Single Process: From $100; Double Process: $130; Partial Highlights: $175; Full Highlights: $245.
When you’ve got Jen Atkin’s seal of approval, you’re doing something right. This pro, who’s based at Cutler Salon, creates insanely natural-looking hues… but breaks up the monotony with the occasional shock of pink or purple.
Cutler Salon, 465 West Broadway, Manhattan; 212-308-3838.
Single Process: From $100; Full Highlights: From $210.