12 Nude Nail Polishes That Have Reached Best-Seller Status

Shopping for nude nail polish can be a crapshoot. But the next time you’re standing under the fluorescent lights of your local Target, rotating 10 different bottles through your hands to see which one is the closest to your skin tone, we have your answer. Ahead, we’ve compiled a list of the best-selling, your-nails-but-better polishes ever created, organized by brand.

Whether you shop for affordability, stocking OPI, Essie, and a bunch of Sally Hansen’s quick-dry bottles, or you’re heavy into the more niche labels like non-toxic Tenoverten and London-based Nails Inc, scroll on for the best barely-there nail polishes everyone else is buying. Because the world’s most popular nude seems like a guarantee that you’ll love it, too.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.


This Nails Inc best-selling nude polish — a sheer blush in the shade London Court — would likely win the high esteem of Queen Elizabeth herself. And since the brand is carried at every British luxury department store, from Selfridges to Fenwick, it’s quite possible that there’s a bottle or two in the Buckingham Palace powder room.

Nails Inc. Nail Polish in London Court, $15, available at Nails Inc.


Since you’re shopping Ulta’s 21 Days of Beauty blowout sale anyway, you might as well grab a bottle of Sally Hansen’s warm, nude nail polish in the shade Devil Wears Nada while you’re there.

Sally Hansen Complete Salon Manicure Nail Polish in Devil Wears Nada, $7.99, available at Ulta Beauty


If you have zero patience for dry time, pick up Sally Hansen’s Insta Dri polish in the best-selling shade Buff and Tumble the next time you’re at Target shopping for scrunchies.

Sally Hansen Sally Hansen Insta-Dri Nail Color in Buff And Tumble, $3.97, available at Target


Fun fact: OPI is the best-selling nail polish brand in the world. Out of every shade — and there are thousands — the neutral, light pink Bubble Bath is consistently the top-selling bottle, which kind of makes it the world’s most popular nude. All things considered, that $8 Amazon price tag seems like a steal.

OPI OPI Nail Lacquer in Bubble Bath, $7.88, available at Amazon


We can’t tell you why this OPI polish was named You Don’t Know Jacques — though we’re intrigued — but we can tell you that it’s a foolproof, glossy nude for darker skin tones.

OPI Classic Nail Lacquer in You Don’t Know Jacques!, $7.88, available at Ulta Beauty


If you’re a fan of Zoya’s polish formula, you’d be smart to snag this creamy, blush-tinged bottle called Chantal, which is the brand’s top-selling nude.

Zoya Nail Polish in Chantal, $10, available at Amazon


Spencer — another best-selling Zoya shade — is a deeper polish that reads like a creamy café con leche, making it ideal for medium-to-dark skin tones.

Zoya Nail Polish in Spencer, $10, available at Amazon


A fan favorite, Tenoverten’s buff Canal shade is the non-toxic créme de la créme of neutral polishes, and it consistently sells out.

Tenoverten Nail Polish in Canal, $18, available at Tenoverten


If you’re intrigued by the 8-free Tenoverten polishes, pick up the bottle called Mulberry — a rich, cherry chestnut nude — which just dropped at Target stores.

Tenoverten Nail Polish in Mulberry, $12, available at Fashion Targets Breast Cancer


Most of Essie’s best sellers can be categorized as soft, pastel, or neutral. For a natural flush of barely-there pink color, pick up Lady Like, which has top-five status.

Essie Nail Polish in Lady Like, $6.49, available at Amazon


Imagine a warm, peach base blended with gray undertones, and you have Bare With Me, a shiny nude that looks good on many different skin tones.

Essie Nail Polish in Bare With Me, $8.99, available at Target


And our guide to nude polish wouldn’t be complete without including the one bottle we all love and know by name — she who never fails us — the trusty Ballet Slippers.

Essie Nail Polish in Ballet Slippers, $8.78, available at Target

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